More direct bookings.
Lower OTA commissions.
Measurable via Google Ads.
I will analyze your current Google presence for free and show you where your hotel is missing out on potential additional direct bookings.
Your hotel is dependent on OTAs!
Targeted campaigns make it possible to systematically increase direct bookings and reduce commission costs.
Why I truly understand hotels
Before setting up Google Ads campaigns for hotels, I worked in the star-rated hotel industry myself—for over ten years, most recently in a senior front-office role. I have firsthand experience with fully booked hotels during peak season, as well as the quiet frustration caused by high OTA commissions. That is precisely why, as a one-person agency, I deliberately limit the number of hotels I work with: you deal directly with me—not with a team that simply passes your request along.
Google Ads for Hotels
Overview of the distribution of booking channels
Break free from Booking.com and similar platforms. Leverage Google and AI to secure more commission-free bookings.
I run Google Ads that appear exactly when potential customers are actively searching for your accommodation.
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Google Ads enable hotels to specifically target guests who are actively searching for accommodation in their region.
Strategically designed campaigns can increase direct bookings, reduce reliance on OTAs, and lower commission costs.
Especially in the 4–5 star segment, brand-related search queries and high-quality keywords are crucial for revenue.
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Many hotels pay high commissions to platforms like Booking.com or Expedia Group.
With a targeted Google Ads strategy, hotels can:
boost direct bookings
protect their brand (brand protection)
drive guests directly to their own website
achieve higher margins
A professional campaign structure ensures you remain visible for relevant search queries.
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For hotels in the premium segment, the following are recommended:
Search campaigns (for specific booking inquiries)
Brand campaigns (protection against OTA competition)
Performance Max campaigns
Remarketing campaigns
The choice depends on location, target audience, and seasonality.
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Measurable metrics include, among others:
Cost per booking
Return on Ad Spend (ROAS)
Conversion rate
Share of direct bookings
Precise conversion tracking ensures that every booking is correctly attributed. Transparent reporting enables a clear assessment of performance.
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Yes. Independent hotels, in particular, benefit from a targeted performance strategy.
Unlike large chains, campaigns can be individually tailored to the region, season, and positioning.
Google Ads are scalable—from boutique hotels to 5-star resorts.
My 5-step model
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1. Analysis & Potential Assessment
To start, I analyze your current direct booking strategy, existing campaigns, the competitive landscape, and your reliance on OTAs.
The goal is a solid basis for decision-making—not guesswork.
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2. Strategic Planning
Based on the analysis, I develop a tailored Google and Meta Ads strategy—aligned with the season, target audience, and your establishment's positioning.
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3. Setup & Tracking
I implement clean conversion tracking, structure campaigns professionally, and ensure measurable results from the very beginning.
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4. Continuous optimization
Performance campaigns are not a static system. Efficiency is sustainably increased through the continuous optimization of keywords, target audiences, and budgets.
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5. Reporting & Scaling
Regular analyses provide full transparency regarding costs, bookings, optimization, and return on ad spend. Successful campaigns are systematically expanded.
What sets me apart
Industry background
My work is grounded in over ten years of experience in the luxury hotel industry.
I am familiar with operational workflows, revenue structures, and the importance of a strong direct booking strategy.
Working method
I work transparently, based on data, and with a long-term perspective.
No short-term experiments—instead, sustainable performance structures.
Differentiation
Unlike traditional marketing agencies, I combine hospitality experience with marketing expertise. Campaigns are not viewed in isolation, but rather in the context of occupancy rates, seasonal trends, and margin structures.
Marketing expertise
Years of experience with Google Ads, Meta, and online marketing, combined with expertise in the hotel industry. You won’t get an account manager with me; instead, you have direct contact with the person actually managing your campaigns. A select number of hotel partners, undivided attention, and measurable direct bookings.
My Services
Three packages for more direct bookings, tailored to your property's budget and needs.
A Google Search campaign for your direct bookings
Keyword research, ad copy, and extensions (sitelinks, callouts)
Ongoing optimization: search terms, negative keywords, bids
Conversion tracking for bookings and inquiries
Brief monthly report with costs and bookings
Price: from €350.00 per month plus VAT
Everything from the starter package
Additional brand campaign for your hotel name
Additional Performance Max campaign
Seasonal adjustment of budgets, ads, and keywords
Detailed reporting including booking value and advertising costs
Price: from €500.00 per month plus VAT
Everything from growth
Multiple campaign types and Meta (Facebook & Instagram)
Customized strategy based on property, season, and target audience
Coordination as needed
Price: from €1,500.00 per month plus VAT
FAQ
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A specialized Google Ads agency for hotels develops and manages search campaigns aimed at driving more qualified visitors to the hotel's website and thereby generating more direct bookings. This process involves analyzing and continuously optimizing factors such as search terms, target audiences, regions, seasonality, budgets, and conversion data.
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Google Ads enables hotels to reach potential guests at the very moment they are actively searching for accommodation. A targeted strategy can help increase direct bookings via the hotel's own website while simultaneously reducing reliance on online travel agencies (OTAs).
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Success depends not only on placing ads but also on the interplay between relevant search terms, compelling ad copy, an optimized hotel website, a seamless booking process, and accurate conversion tracking. This makes it possible to identify which campaigns actually generate bookings and revenue.
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Costs depend on factors such as hotel size, location, competition, the season, and objectives. In addition to the actual Google Ads budget, there may be costs for the professional setup and management of the campaigns. The decisive factor is not merely the size of the advertising budget, but the revenue and direct bookings generated by it.
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Yes. A targeted Google Ads strategy can be particularly appealing for boutique, wellness, and smaller 4- to 5-star hotels. Instead of trying to reach the largest possible number of users, campaigns can be tailored to relevant search queries, attractive target audiences, and profitable bookings.
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By booking directly through its own website, the hotel retains control over the guest relationship and does not have to pay an intermediary commission to an OTA for the booking. At the same time, direct bookings can create opportunities for upselling, additional services, and long-term customer loyalty.
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The hotel industry operates differently from many other sectors. Seasonality, occupancy rates, ADR, RevPAR, length of stay, direct bookings, and reliance on OTAs all play a pivotal role. Thanks to my extensive experience in the hotel industry and my work in senior front-office roles, I bring not only online marketing expertise but also an understanding of the economic and operational challenges hotels face.
Get in touch with me.
Are you interested in working together? Please fill out the form, and I will get in touch with you. I look forward to hearing from you.